Written By: Darrell Knash, Ag and Trailer Sales YorktonFeb 21, 2013
Flaman Sales had another successful show in Brandon this year. As per usual, the show was very well attended; many people from Manitoba, Saskatchewan and even a few from Alberta were at the show. We showcased our new “Pull Dozer”, which brought a lot of attention to our booth. The Pull Dozer can be used to improve drainage, level land or move snow. We have one on display in Yorkton if you want to check it out.
We also had a Wheatheart 10" x 41' diesel auger with aluminum rims, which was an eye-catcher. Diesel engines use half the fuel and last much longer than an auger with a gasoline motor.
With the growing number of people attending the show, we are hoping to increase our booth space for next year so we can put more of our equipment on display. Thank you, to all that helped in the set-up/take down, trucking and logistics of the show.
Thank you to all the customers old and new that stopped at our booth.
Posted in Division News | More articles by Darrell Knash
Written By: Jennifer Thompson, Stuck in the Muck Community ManagerOct 03, 2012
It's that time of year again! It's time to vote for your favourite photos on Stuck in the Muck!
We had some great pictures submitted this year, and we need your help to pick the winners. Visit www.stuckinthemuck.com every day to vote for the best stuck photo. The winners will get a brand new tow rope to help them out next year.
At Flaman Group of Companies, it's important to us to give back to our customers and the farming community. That's one of the reasons why we started this fun photo contest. We're thankful for your support of the contest over the years. I hope you'll enjoy looking at and voting for this year's group of photos.
You can vote once a day for your favourite photos, so visit the website often! Winners will be announced at the beginning of November.
Good luck to all who entered!
Posted in Uncategorized | Tagged with stuck in the muck stuck mud photo contest Flaman agriculture tractors farm | More articles by Jennifer Thompson
Written By: Jennifer Thompson, Marketing Project ManagerJun 20, 2012
The Canadian Farm Progress Show is an annual event that starts on Wednesday June 20th at Evraz Place in Regina. Known as “Canada’s National Farm Show,” it’s an agriculture industry show that focuses on innovation and technology primarily for dryland farming practices. The show attracts visitors from the across Canada, the USA and 45 other countries. Flaman has a booth at the show since the start. We sat down with Rudy Flaman to talk with him about the importance of the show and Flaman’s history there.
When did Flaman start going to the Farm Progress Show?
We were there when it all began and every year since. The first year Frank had to be gone for some reason so Bernice looked after a small booth and has been helping out every year since by making sure all the troops are well fed with some home made food during the show. Thanks Bernice!
Why is it an important show to go to?
It’s the number one ag show in western Canada, and it attracts a whole ton of international visitors, along with our local ag market.
With the timing of the show, it’s traditionally been a kick off to summer. Everyone gets their crop in the ground and comes to the farm show in a good mood with their chequebook. You may not be able to talk to our customers for a year, but they’ll come to the show and look you up; it’s a meeting place.
Why do you think it’s still so popular today for farmers?
A lot of new product is unveiled at the show. They have a new invention portion of the show, so farmers come to see what is new. If there is any new product or new way of doing something that will be important to the ag industry, it will be at the show.
How has the show changed over the years?
What’s changed since it started is all the new advanced technology that’s been introduced. There have been new items at show that 15years ago weren’t even heard of.
What has been your most memorable Farm Progress year?
One highlight was back in 1980s when we sold a whole ton of grain storage. And in the early 1990s we won more than one award for best display.
But generally, it’s a time where everybody gets together. The P.A. boys come down, the guys from Saskatoon, Yorkton, a lot of the ag people get together and work as a team once a year.
It’s an opportunity for the sales people to get together with customers. And it’s a big team effort. A heck of a pile of work goes into the set up and take down of the booth.Posted in Division News | Tagged with Rudy Flaman History Farm Progress Western Farm Progress Flaman | More articles by Jennifer Thompson
Written By: Barrett Prokopie, Operations ManagerJan 17, 2012
Nearly 20,000 people from all over the province, country and globe converged on Saskatoon for the 2012 Western Canadian Crop Production Show, one of Western Canada’s premier showcase events for the grain industry.
This year’s Crop Production Show not only experienced record attendance (up 15% from 2011) but a general optimism across the grain industry as producers, manufacturers and industry representatives reflected on a previous year of challenges and hope for a year of good weather and strong agriculture markets.
The Flaman Group of Companies was there, set up across Prairieland Park in three separate booths, staffed by both Flaman sales members and product specialists. Our Grain Cleaning, Grain Handling and Farm Hardware booths were fully stocked and ready to provide the level of service you see in our stores.
One of the biggest draws to the Flaman booths was our OPI Grain Monitoring. It seems that producers, big and small, are starting to see the benefits of a system that monitors temperature. And with the “Free Install” promotion running for the month of January, it is a real “no-brainer” to start monitoring your biggest asset…….the grain in your bin.
All in all, the 2012 Western Canadian Crop Production Show was a success and we are looking forward to a strong 2012 for Flaman Sales and Rentals. We would like to take the time to wish you the best of luck in 2012, thank you for all the support in 2011, and remind you that your local Flaman sales representative is ready and waiting to help you in any way he/she can.Posted in Division News | Tagged with crop production show trade show OPI cables grain industry | More articles by Barrett Prokopie
Written By: Jennifer Thompson, Marketing DivisionOct 27, 2011
Have you voted today?
There were so many great photos submitted to the Stuck in the Muck contest that we need your help picking the winners. But you have to hurry, there are only a few days left to vote for your favourite photos.
You can vote once a day for each picture, but you can vote for as many photos as you like. This year there are new categories to choose from, like Best Overall, Best Stuck Tractor, Best Stuck Sprayer or Muddiest Digger.
Categories winners get a new tow rope, will appear in a 2012 calendar and get bragging rights!
Posted in Uncategorized | Tagged with vote stuck in the muck photos website winners tow rope calendar | More articles by Jennifer Thompson
Written By: Jennifer Thompson, Marketing DivisionJul 12, 2011
For Ryan Kahovec, getting stuck in the mud while farming near Rosetown was inevitable – there wasn’t much to be done to stop it. But he was convinced there was a better way for him to get unstuck, without damaging his equipment.
“We use a grain cart with a weigh scale, so if you’re stuck you can’t pull it from the back or you’d wreck it,” Ryan says, who farms 10,000 acres of cereals and pulse crops with his family. Unhooking the cart takes about half an hour, wasting precious time when you’re harvesting.
“We needed something to hook on the front of the tractor,” he says, but adds his John Deere had no place to hook a rope. “We needed something that ties the frame rail together so you can pull without bending.”
So Ryan decided to solve his own problem, and created a tow bar that easily attaches to the front of the tractor with eight bolts, using existing holes. The bar is made of a drop plate and tube with a lug in the centre. “You just hook up a rope or strap to the lug and away you go,” he explains.
Ryan made the first tow bar for himself, but soon his neighbours saw it and wanted one as well. He saw the Stuck in the Muck website as a great place to share his idea. Ryan himself has added some photos and he goes back to the site a couple times a week to see what’s new.
“It’s important to me to try to help other farmers. So many frame rails on tractors get bent from pulling,” Ryan says. “If you hook on a four-wheel drive tractor and pull at a 45 degree angle, it takes less power and you won’t bend the frame. But you need that attachment to hook the rope onto. It’s handy at seeding too, as you can hook on and pull with another tractor to get the unit out and going quickly.”
Cody Grasdal, who farms just north of Biggar, uses one of the tow bars on his 9530 triple tire John Deere. With the last tractor he had, Cody bent the frame trying to pull himself out of the mud. He knew he’d get stuck and need a tow bar this year because of all the rain that’s fallen.
The tow bar has worked really well, he says. It’s helped pull him out a couple of times and has not bent the frame. “One time we had two tractors pulling on the 9530 to get it out and the tow bar saved the frame from being damaged,” Cody says.
Right now the tow bars only work on John Deere tractors, for the 30 and 9000/20 series, but Ryan is looking at creating new ones for others manufacturers. For now, his advice to farmers who get stuck is to use heavy duty shackles and ropes, instead of chain, “and just take your time pulling.”
If you're interested in purchasing a tow bar, please visit our Parts website here.
Posted in Uncategorized | Tagged with unstuck muck mud tractor tow bar towing Flaman | More articles by Jennifer Thompson
Written By: Jennifer Thompson, Marketing DivisionMar 07, 2011
Residents in southern and central Saskatchewan could face severe flooding this spring if unfavourable weather conditions continue.
According to a report from the Saskatchewan Watershed Authority, there is potential for above normal spring runoff throughout the southern part of the province, as well as the central area bounded by Kindersley, Saskatoon, Prince Albert and North Battleford and a large portion of the eastern agricultural area. This high runoff is linked to excessive rainfall last year and an above average snowpack.
“Above normal precipitation and/or rapid snow melt will increase the threat of high runoff and risk of flooding,” states the report. “Even with average weather conditions between now and runoff, some localized flooding can be anticipated.”
To help mitigate the potential damage from yet another year of flooding, the Saskatchewan Watershed Authority and the Ministry of Corrections, Public Safety and Policing have created a $22 million Emergency Flood Damage Reduction Program.
Through this program, communities, rural municipalities and farm and country residences can access funding and assistance to implement flood reduction or prevention measures. The program will cover 100 per cent of engineering costs to design flood protection works and cost share a variety of flood protection such as: construction of dykes or berms, pumping, sandbags, material to fill sandbags and equipment rental to fill sandbags.
In anticipation of the needs of many farmers and rural residents this spring, Flaman Sales went looking for products that could help prevent flooding and financial losses at farmyards and homes.
“Flooding is a big concern this year,” says Dave Weightman, Director of Operations for the Flaman Group of Companies. “And being prepared is critical. You can’t start planning for a flood when you see the water coming down the road. We’re here to help our customers and offer them services that, unfortunately, could be in very high demand again this year.”
This year Flaman has a sand bagger to purchase or rent, which easily fills 400 50-lb sandbags in only one hour. The company also carries items like tear-resistant sand bags and water pumps, which can be covered under the funding program.
“I think the Emergency Flood Damage Reduction Program is a great way to offer assistance. With every disaster there is a cost,” says Weightman. “Many municipalities may have a flood plan, but a lot of individual people may not have access to those resources because of demand.”
Please contact your local watershed authority to learn more about the Emergency Flood Damage Reduction Program and how to apply. You can also call their head office at (306) 694-3900 or visit www.swa.ca.
Posted in New Products | Tagged with Flaman flooding agriculture funding government pumps sand bags Saskatchewan | More articles by Jennifer Thompson
Written By: Jennifer Thompson, Marketing DivisionJan 15, 2011
One year after a devastating earthquake struck the capital of Haiti, Frank Flaman has once again generously given half a million dollars to support the relief effort.
In a simple presentation on Jan. 12 at Flaman Sales in Nisku, Flaman donated $250,000 to the Salvation Army and $250,000 to Oxfam. These funds are in addition to the $500,000 he donated to the same charities shortly after the earthquake hit in 2010 through the Frank Flaman Foundation.
“These charities do a lot of good work,” says Flaman. “And there’s a real need in Haiti. There’s still so much suffering there – people are living in tents with no clean water.”
Around 230,000 people died and 1.5 million were left homeless after a magnitude seven earthquake struck the Haitian capital of Port-au-Prince last year. Billions of dollars in international aid have been donated toward relief work, but money is still needed to reconstruct the devastated city.
“This donation is a symbol of the generosity Canadians continue to demonstrate as Haitians struggle to rebuild their country,” says Robert Fox, executive director of Oxfam Canada. “It's a tremendous display of support at a time when it's needed most."
Since the earthquake, Oxfam has provided clean drinking water and sanitation facilities to more than 400,000 displaced people, provided 98,000 people with emergency shelter, distributed hygiene kits containing personal-care items like soap, shampoo and towels to 120,000 people and assisted 175,000 people in reopening businesses and removing rubble through cash-for-work programs. Among other programs, the organization has spent $19.5 million on water, sanitation and hygiene and $11 million towards emergency food security and livelihoods programs.
The Salvation Army currently operates 49 primary schools throughout Haiti, along with several children’s homes and secondary schools. The Army’s medical work includes maternity programs, dispensaries, tuberculosis clinics, primary health care centres and a nutrition centre.
“I would like to express our sincere gratitude for the support Frank Flaman has provided for our work in Haiti,” says Karen Diaper, The Salvation Army’s assistant public relations director. “This donation will help many people on their road to recovery and redevelopment. Without such community minded, generous people as Frank Flaman, The Salvation Army wouldn't be able to provide such assistance, in Haiti and around the world.”
Along with its support for Haiti, the Frank Flaman Foundation has funded and helped countless global charities provide their valuable services, both locally and around the globe. For more about the foundation visit www.flaman.com/foundation
Posted in Uncategorized | More articles by Jennifer Thompson
Written By: Jennifer Thompson, Marketing DivisionJan 11, 2011
We’re doing it again!
Due to the overwhelming success of our first contest, Flaman Sales is once again hosting the Great Stuck in the Muck Photo contest. But this year’s contest will be bigger and better!
We are opening it up to entries from across Alberta, Saskatchewan and Manitoba. And this time entrants have the chance to have their best “stuck” photo featured in a calendar for 2012. The public will vote for photos just like last time, but this year they can vote for pictures in different categories such as Best Overall Stuck, Best Tractor Stuck, Best Combine Stuck or Most Comical. The winners of these categories will be included in the calendar, which will be on sale in November. All proceeds from calendar sales will support local charities.
Here’s how the contest works:
- Upload and view photos at www.stuckinthemuck.com starting March 1 until Sept. 30.
- Voting will begin Oct. 1 and go until Oct. 30.
- The winners featured in the calendar will also win a new tow rope.
- There will be five random winners again (including at least one from each province), so everyone has a chance to win!
Start taking your pictures right now! You can still visit www.stuckinthemuck.com to see all the great photos from last year and check out the new ones starting March 1.Posted in Uncategorized | More articles by Jennifer Thompson
Written By: Mark Flaman, Marketing DivisionJan 10, 2011
If you’ve gotten bored of the snow and have some free time over the next couple days, stop by the Crop Production show at Prairieland Park in Saskatoon! We will be exhibiting our Agriculture, Parts and Grain Cleaning divisions.
We have on display at the Agriculture booth (Hall E) two J&M Grain carts (one with an electronic scale), an Arc Alloy Pro Grain Bagger, a Tridekon Extractor, a 41’ Batco Conveyor with a mover kit, a Batco Transfer auger, a Wheatheart 10”x41’ auger with a diesel motor and mover kit, an OPI Systems Grain Monitoring display, a Schulte Crop Residue Shredder and a Hi-Man tow rope display.
In Hall A, we find the Grain Cleaning booth filled with Satake Color Sorters, grain elevator bucket systems and grain cleaning screen. You can see the Color Sorters working at any time! If you stop by there, be sure to check it out, it looks and works like something from a fiction novel.
Our Parts display in Hall B replicates a miniature version of our full-size Highway 16 location showroom. We’ve got water tanks on stands, fittings, pumps, engines, tow ropes and straps and any of the odds and ends you can think of when it comes to servicing or replacing parts and accessories for your agricultural equipment.
The show runs from January 10th to the 13th.
Posted in Product Information | More articles by Mark Flaman
Written By: Jennifer Thompson, Marketing DivisionDec 24, 2010
We’ve made the draw for the random winners of the Great Saskatchewan Stuck in the Muck photo contest.
Congratulations to the winners who also get a new tow rope:
Trevor Berkan, Southey
Rick Yagelniski, Springside
Diane Coombs, Wroxton
Nicole Squires, Prince Albert
Monty Kovlaske, Humboldt
We’ve had more than 72,000 visits to the Stuck in the Muck website from across the globe since the contest launched. Over 300 people signed up and submitted 365 photos. Thanks to everyone who support us and helped make the contest a success!
We’ve been getting lots of attention in the media too! We’ve had stories on CBC Radio, CBC Online, CTV, Global, CJWW, News Talk CKOM, CKBI in Prince Albert and CJGX in Yorkton to name a few!
Don’t forget to give us a “Like”!
We know many producers had a rough time seeding and harvesting in the mud, but we hope you had some fun with this contest and were able to have a few laughs about the “sticky” situations.
Posted in Uncategorized | More articles by Jennifer Thompson
Written By: Jennifer Thompson, Marketing DivisionDec 21, 2010
What started out as a frustrating time with spinning tires and sticky terrain has turned into a winning situation for five Saskatchewan farmers.
Flaman Sales has announced the winners of the Great Saskatchewan Stuck in the Muck photo contest, as voted on by the public. The winners of a brand new tow rope are:
- Carla Debnam, Chruchbridge
- Wayne Ratzlaff, Waldheim
- Richard Semchuk, Meath Park
- Evan Sauer, Edenwold
- Lori Wuchner, St. Gregor
After farmers across Saskatchewan dealt with record rainfall this past spring and summer, Jody “Joe” Kemp, with Flaman Sales in Southey, soon realized that getting stuck in the mud was a province-wide epidemic. He came up with the idea of the contest where farmers could submit their best “stuck” photos and share their experiences with each other.
And share they did – since the contest launched Nov. 8 there have been more than 60,800 visits to www.stuckinthemuck.com as people have viewed and voted for the over 360 photos entered from across the province.
“This contest has exceeded our expectations,” Kemp says, noting he’s received a lot of positive feedback from customers as well. “I think it became so popular because everyone was in the same predicament this year. Everyone could sympathize with each other. While getting stuck was depressing at the time, people are looking at all the photos and they’re laughing about it now.”
First place winner Carla Debnam, who combined 10 quarters of grain near Churchbridge, agrees the contest has been fun and enjoyed looking at all the “wonderful” photos that were entered. She says it’s nice to win a prize after dealing with such a difficult harvest.
“Saskatchewan farmers had it rough,” she says. “Everyone deserves a pat on the back.”
After getting stuck pretty bad this year, Debnam is sure she’ll need a new tow rope. With all the snow, she thinks there could be a wet spring next year.
Flaman Sales will also be drawing five random winners from all of the entries on Wed., Dec 22 who will win a new tow rope as well. The winners, along with the Top 25 and all the submitted entries, can be viewed at www.stuckinthemuck.com. Photos can still be uploaded for sharing and the site will remain up for viewing.
Posted in Uncategorized | More articles by Jennifer Thompson
Written By: Jennifer Thompson, Marketing DivisionDec 06, 2010
It’s time to vote!
We need your votes to help pick the winners of the Great Saskatchewan Stuck in the Muck Photo Contest. We received more than 280 great photos and it’s too hard for us at Flaman Sales to choose.
From Dec. 6 to Dec. 20, you can visit www.stuckinthemuck.com every day and vote for your favourite photos. You can vote once per photo each day, but there’s no limit to the number of photos you can vote for every day.
The top 5 photos with the most number of votes will win a brand new tow rope!
But don’t forget, every photo has a chance to win. We’re drawing five random winners from all the entries to win tow ropes as well.
If you still have a great stuck in the muck picture you’d like to submit, that’s OK, we’ve extended the deadline for entries.
People are already voting so hurry and cast your vote now! Check back each day to see the front runners – you never know, your vote could make a difference. Posted in Uncategorized | More articles by Jennifer Thompson
Written By: Mitch Flaman, Grain Cleaning DivisionNov 22, 2010
Frustration regarding grain standards is on the rise. Although the Canadian Grain Commission claims that they try to equally apply grading standards from year to year, a number of grading factors are still susceptible to human discretion.
It is important to know just exactly what is in each bin and what you may potentially be offering as a sample, especially on a year like this where quality problems are sinister. Flaman Group of Companies offers a variety of different tools and equipment to make sure your sample is as accurate as possible this year. They offer Brass Grain Probes for obtaining samples, Hand Tester Sieve Kits for testing dockage, and even bug lights for checking for insects. Various Air/Screen machines, and even colour sorters can be purchased for an exceptional result.
Swing by your local Flaman location today and check out some of these great products.Posted in Product Information | More articles by Mitch Flaman
Written By: Jennifer Thompson, Marketing DivisionNov 09, 2010
With record rainfall across Saskatchewan this past spring and summer, many farmers found themselves in sticky situations.
“It’s no secret that everyone in the province was getting their equipment stuck in the mud,” says Jody (Joe) Kemp, with Flaman Sales in Southey.
Almost every customer he spoke with had gotten stuck at one point and Flaman Sales even had a waiting list for tow ropes. Kemp says his friends kept sending him photos of their tractor or sprayer caught in the mud, and each one was unbelievable. But he soon realized this wasn’t just happening in southern Saskatchewan – getting stuck in the muck was a province-wide epidemic.
“As farmers, we are all in this together,” Kemp says, adding he thought it would be neat to have a place where farmers could share their experiences. So Flaman Sales created the Great Saskatchewan Stuck in the Muck Contest, where producers can upload their best stuck photos on the Internet and have a chance to win great prizes.
“Getting stuck is depressing at the time, but when you look back at the photos afterwards you can laugh,” Kemp says, “If a guy was having a bad day and he sees a picture of someone 10 times more stuck than him, it might make him feel better.”
Farmers can visit www.stuckinthemuck.com to submit their photos and view and comment on the other entries. Starting December 6, the public can vote for their favourite photo and the top five photos will win a 50 foot, $469 tow rope. Flaman Sales will also be drawing for five more tow ropes from all the entries, so everyone has a chance to win.
“We feel for all of the farmers in the province and care about the wellness of our customers,” says Kemp. “This is a way to build community with the agricultural producers. If there’s someone in Estevan looking at photos from Yorkton, he’ll know we all had to deal with the same issues.”
In one of the worst stories he heard, Kemp says a farmer had a stuck sprayer, so a truck and trailer was brought in to unload the chemical. But the truck and trailer got stuck so a four-wheel drive tractor was brought in to pull it out. A backhoe was needed to dig out the sprayer, but it too got stuck and needed to be pulled out by the tractor. In the end, it took two four-wheel drive tractors to pull out the sprayer.
“When they got that equipment out, people were cheering like the Riders had just scored a touchdown,” Kemp says. “I’ve talked to farmers who’ve been farming for 80 years and they all agree it’s never been like this.”
Producers can submit their stuck in the muck photos until Dec. 5 and there’s no limit to the number of photos you can upload. Voting will run from Dec. 6 to 20. Voting is limited to one vote per person per day. Visit www.stuckinthemuck.com for more details. Posted in Uncategorized | More articles by Jennifer Thompson
Written By: Jennifer Thompson, Marketing DivisionOct 26, 2010
Producers across Saskatchewan had a challenging spring and summer with all the rain and bad weather, so the group at Flaman in Prince Albert wanted to show farmers they care, and give local producers and their crew a well-deserved break. With the Flaman Chuckwagon’s Comin’ Contest, Prince Albert area farmers could enter a draw to win a free dinner out in the field while they’re harvesting, cooked and served by Flaman staff members.
Scragg Farms from the Meath Park area won the first draw, and had a delicious meal delivered to their field on Oct. 15. The Scragg family and workers were all there, along with two engineers from the U.S. who were checking out their new Holland combines and neighbour Terry Lubyk who farms nearby.
And we’re not talking sandwiches and coffee – Searl Reynish, Mark Evans and Elizabeth Clarke from the P.A. store cooked up a steak dinner complete with potatoes, Caesar salad, garlic bread and bean pot. Elizabeth even got to drive the combine. Having never seen a combine up close before, she said it was a pretty cool experience. “The dinner was a really fun time. Everyone was pretty excited that we were coming,” she says.
Corriveau Farms was the second winner and had dinner delivered by Searl and Elizabeth on Oct. 22. The Corriveau family was joined by Doug Kerley, Rene and Marie Piche, and Marcel and Simone Brassard for a total of 11 hungry people! Dinner was served in the garage because of the weather but everyone had a great time and socialized until 9 p.m.!
There will be two more lucky winners and the draws go until Oct. 29. If you farm in the P.A. area you can enter on www.flaman.com or enter your name at the store.
Posted in Uncategorized | More articles by Jennifer Thompson
Written By: Dave Weightman, Aug 20, 2010
Farming is full of variables, there is no denying that fact. You need equipment that can be customized to meet your needs.
With Grain Carts we recommend the JM Grain Storm series. This series comes equipped with a front folding corner auger, low profile and narrow transport design. All very important standard features.
1) Front Folding Corner Auger this is very important as the unique design on the JM Grain Cart provides 100 % visibility during unloading AND equally important 100% visibility during the folding process Posted in Uncategorized | More articles by Dave Weightman
2) Low Profile and Narrow Transport Design – farm to farm transport is easier and faster with the narrow design plus maximum clearance is allowed from the combine header. The low profile makes it easier for the combine operator to fill the tank. To customize to your needs choose from: 1) Flotation Tires or 2) Walking tandem dual wheels or
3) Storm Tracker tracks
4) Sizes from 1000 –to 1325 bushel capacity
5) 20” or 22” unloading auger Flaman product specialists will help you determine the best fit for your farming needs, specifically built for you.