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Third Time's A Charm


Written By: Jennifer Thompson, Marketing Project ManagerJun 26, 2012

For the third year in a row, Flaman Rentals in Saskatoon has been named a Consumer Choice Award Winner. This division of Flaman rents out enclosed and flat deck trailers, along with agricultural equipment like discs, land rollers or mowers.

I recently attended the Consumer Choice Award ceremony with our marketing VP Steve Whittington at the beautiful Delta Bessborough in Saskatoon. We got to sip champagne and rub elbows with a lot of great business owners in the city, and of course, celebrate our own success!

This award is special because the winners are picked by our customers. It means a lot to us that people recognize our efforts to offer great customer service. We were also very pleased to win a Consumer Choice Award three years in a row. This means our team is consistent taking care of our customers’ needs. And we’re proud of that!

What’s great is that the Consumer Choice Award is becoming a trusted name in the Saskatoon area. Looking at the other winners gathered in the room that night, we knew we were in good company amongst other top businesses in Saskatoon.

A big “thank you!” is due to our rental team in Saskatoon for all their efforts and hard work every day and to our customers for continuing to choose Flaman Rentals.

Steve Whittington (middle) receiving our award from Saskatoon Mayor Don Atchison and Consumer Choice Award President Marcel Sbrollini
Jennifer Thompson arriving at the awards ceremony.
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Posted in Uncategorized | Tagged with Consumer Choice Award Flaman Rentals trailer rentals agricultural equipment rentals customer service Saskatoon | More articles by Jennifer Thompson

Award Winning Customers


Written By: Steve Whittington, Vice President of Marketing and CommunicationsJun 12, 2012

Good companies often win awards but what about their customers? Shouldn’t they be recognized? Are they not part of the reason for the award? At Flaman Group of Companies this year we have won two awards: Consumer Choice Award and SABEX Marketing Award.

With both of these awards, it would be easy to position the employee efforts as the reason for the awards. Certainly the Consumer Choice Award is directly correlated to outstanding customer service by the staff and a marketing award is due the creative efforts of the marketing team.While both of these facts are true, there is more to each story.

Let’s start with the Consumer Choice Award. Obviously customer service is an important factor, but so is customer convenience and variety of choice for product offerings. Customer Service is the number one value of Flaman Group of Companies (FGC) so we will take credit for that, but how did the other two factors, convenience and variety of choice evolve?

The other two evolved by listening to loyal, engaged customers – customers who asked for more from FGC: more hours of operation, more product choice. It is these award-winning customers who pushed us to be better and by meeting their needs we ended up serving more people, more effectively. Without these loyal customers we would not have won the Consumer Choice Award.

But how do customers influence marketing? Is not marketing self serving for a company, designed solely to convince customers to buy product? Advertising can be, but The Great Stuck in Muck Photo Contest and Sled’N Snap contest are both examples of customers coming to Flaman Group of Companies with an idea. FGC then took the idea and marketed it because we have the resources. Additionally, both contests rely on user generated content to make them come alive. So in the case of these marketing contests all FGC did was build the ball park,so to speak. It was our customers that showed up and played a great game that drew in the crowds, some of whom purchased our products.

In 2012 FGC won two awards. The staff worked hard and deserved to be recognized for their efforts, but our customers worked hard and should be recognized as well.

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Posted in Uncategorized | Tagged with marketing communications award customer service Consumer Choice Award SABEX Award | More articles by Steve Whittington

Flaman Rentals wins Consumer Choice Award


Written By: Jennifer Thompson, Marketing DivisionJun 28, 2011

For the second year in a row, Flaman Rentals has received the Consumer Choice Award for the best Equipment Rental dealer in Saskatoon. 

“This award speaks well for the service we strive to give our customers,” says Ellery Erb, the rentals manager at Flaman Sales and Rentals in Saskatoon.
 
“Our goal is to have quality equipment and trailers to suit the customer’s needs, friendly service at the counter and fair pricing. I think all of those factors combined are what helped us win this award again.”
 
Consumer Choice Awards are handed out annually in cities across Canada in a variety of categories. The awards are based on answers from accurate surveys conducted by a third party research firm, Leger Marketing. Leger Marketing looks at various industries in each city and interviews a sample of people that represents the majority of that city’s population.
 
The first round of research determines the nominees for each category and a second survey asks people which of the nominated companies is their choice for the year.
 
Erb says it’s especially important that this award was voted on by customers, as customer service is the rental division’s number one goal.
 
This year’s awards were presented at a dinner and gala June 23 at TCU Place attended by a host of dignitaries including Saskatchewan’s Lieutenant-Governor Saskatchewan’s David Barnhart and Saskatoon Mayor Don Atchison.
 
Flaman Rentals in Saskatoon employs four full time employees and offers a fleet of 48 trailers and various agricultural equipment for rent.
 
 

Steve Whittington, an executive at Flaman, accepts the Consumers Choice Award for Flaman Rentals in Saskatoon.

 

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Posted in Division News | Tagged with Rentals Consumer Choice Award trailers equipment Flaman award customers Saskatoon | More articles by Jennifer Thompson